No matter what you read in textbooks, online or hear from anyone else, you need to realise that traditional mainstream media advertising doesn’t work. I mean, it can work if you have millions of dollars worth of advertising budget, but for most businesses it is not an effective tool.Public relations techniques become the best option for home-based business owners, especially when you consider the possibilities presented from using both online and offline techniques.The purpose of this article is to share with home-based business owners 5 tips that you can utilise relatively quickly.Learn to write a basic press release- The press release follows a basic template that almost any business owner will be able to fulfill. You need to learn to write a basic press release so that every time your business does something newsworthy you can send off a press release to try and get some media coverage.Start a blog and utilise social media- I definitely think that you cannot overlook mainstream media coverage but you should also start your own blog, set up a Facebook page and set up a Twitter account so you can reach out to your audience directly without having to worry about your message being mediated.Join an online networking forum- You should also look at joining an online networking forum. There are plenty of online groups that you can join and there is bound to be one that is related to you your niche. You should join one or more of these forums in order to build your reputation as a respectable business owner.Referral marketing is the best way to grow your business- Going out and getting a sale can be tough. It is much better to make referral marketing a large part of your business plan. You need to aim to get as much as possible of your business through referrals. My personal preference would be for 100% of business through referrals.Credibility is more important than visibility- As a home-based business owner credibility is much more important than visibility. It is now much more about what you say and what others say about you then how many times people see your name.The old rules of advertising no longer apply. You need to make sure that you utilise the PR tips that I mentioned above so that you can grow your business effectively in this new economy. Otherwise you will find that you are doomed to failure.
Differences in the Types of Auctions That Take Place Around the World
Auctions are those events where properties or goods are sold to the highest bidder. Auctions are mostly public events, where bidders make a series of bids and purchase a particular item for a high price. During auctions, bidders decide the price of an item rather than the seller. It depends on bidders to decide the amount they would want to pay for a specific item. During an auction, a bid is a proof of a legal binding. Bidders agree to pay the amount that they have bid. In a high profile auction, bidders may have to pay a deposit in escrow accounts or give a proof that they can pay for those items.
Types of Auctions:
Different types of auctions take place around the world. Below mentioned are some types of auctions:
1. English auction:
This is a basic type of auction. In this type, people can see the item and then start bidding. Bidders slowly raise the value of their bid until everyone gives up. The highest bidder is the winner. An auctioneer manages an auction, keeps records of the on going bid and decides the winner. Sometimes, the seller will quote a minimum amount for an item to the auctioneer, below which the auctioneer cannot sell that item.
2. Dutch auction:
In this type, the auctioneer sets a particular price and then gradually lowers the price. People in public will start bidding and later decide which prices are suitable for the item. A seller may use this type of auction to sell large quantities of same products to the public. For instance, a seller may want to sell a large amount of hay and will thus, decide to sell this hay to people for the same amount, once a reasonable price is decided.
3. Silent auction:
In this type, the bidders in public will present their bids in a sealed format. These sealed bids open at the same time and bidder with the highest bid wins. There could be a modification in this type of auction. The bidders are allotted a specific period to bid. They can roam in a room displaying the items, and write their bids on an associated sheet of paper. The bidders are allowed to see bids of other bidders and can choose a higher price for an item. At the end of the allotted time, bidder with the highest bid is the winner.
Examples of Auctions:
Auctions can be of two types either public or private. Sellers may trade any kind of items in both types of auctions. Some areas where auctions take place are:
1. Antique auction: An antique auction consists of a trade opportunity as well as provides entertainment.
2. Collectable auction: In a collectable auction, the seller may put up collectables like coins, vintage cars, luxury, stamps, real estate, and luxury for sale.
3. Wine auction: In wine auction, bidders can bid for rare wine, which may not be available in retail wine shops.
4. Horse auction: Bidders can bid for young horses of the best breed.
5. Livestock auction: In livestock auction, bidders can buy pigs, sheep, cattle, and other livestock.
The other examples of auctions may not be public. These auctions are for bidders from corporate levels. Some examples of private auctions are:
1. Timber auction
2. Spectrum auction
3. Electricity auction
4. Debit auction
5. Environmental auction
6. Auto auction
7. Electronic market auction
8. Sales of business auction
Bidders in an auction need to examine the items displayed and decide an appropriate price for an item. Thus, auctions help buyers in getting the best deals and in gaining better profits for sellers.
Ideas For a Home Based Business – 3 Benefits of Starting an Unclaimed Money Business
What is Unclaimed Money? Unclaimed money is any money, property or asset that has been deserted by the original owner. Some examples of unclaimed assets are court payments, uncashed payroll checks, life insurance policies and any type of bank account.There is a business opportunity for finding unclaimed assets. Also, this business idea should be added to your list of ideas for a home based business. There is a lot of information about reconnecting people with lost money in the media.Most people could use some extra money and would jump for an opportunity to claim some owed money. In addition, unclaimed money is simply forgotten money.It’s pretty much money that’s waiting to be found and distributed to the rightful owner. Furthermore, this article will cover the benefits of starting an unclaimed money home based business.Many people find this line of working rewarding and are called lost asset finders. In addition, a lost asset finder has a minimum of experience and the business is started from their home computer.It is very easy to start an unclaimed money business and it doesn’t require a lot of time to get the business running.The main benefit to starting an unclaimed property business is the ability to be your own boss. Being a business owner for someone that has work for an employer for a number of years is a huge accomplishment.This type of business can be done part time or full time. It would be wise to start the business out as part time and work your regular job until the business is earning more then your job’s salary.Many people select starting an unclaimed cash business as one of their ideas for a home based business because the income is substantial.Think about it. There are billions of dollars sitting around waiting to be claim by somebody.A nice income can be made just by working part time. You will receive a percentage of every successful transaction. This process can be done over and over with any number of clients.In addition, this home based business can be shared with a friend or spouse. Moreover, the flow of the money coming in each day will encourage you to work harder at making the business a success.Another benefit of starting this type of home based business is the low start up cost for the business.In the beginning, you will only need a computer and most people have a home computer. Also, you will be working from one home without any employees.When the business starts to become profitable, you can hire a team of people to help with the research. This will eliminate having to pay for office space or any employee’s salaries.In addition, you will be in charge of the work schedule and able to keep all profits from the business. Furthermore, starting a home based will eliminate having to wait on a bi weekly pay check from an employer.Most business owners are in charge of their payment schedule. For example, you can be paid every day or every week. Furthermore, these are some of the benefits of listing an unclaimed money business as one of the ideas for a home based business.Helping others find their unclaimed money is one of the best ideas for home based business today. Get high commissions from doing so.